Weekly series · 2 episodes
The Product Sold Itself
How free tiers, viral loops and bottom-up adoption let products sell themselves, told one company at a time, every week.
Episode 1
Grammarly: how going free built a $13B company
Grammarly nearly died as a paid product. Then it went free and grew to 40 million daily users. Episode 1 of The Product Sold Itself.
Episode 2
Viktor: the team-wide adoption loop
Viktor lives in Slack and Teams: one person installs it, and its finished work demos the product to the rest of the team. Episode 2 of The Product Sold Itself.
New episode every week.