More customers, from the channels that already work.
Road21 helps products win customers. We run email marketing, product-led growth, positioning and referral loops, across inbound and outbound, for products that need to grow.
Results in 90 days, or we work for free until we hit the milestones we set together.
From sales-led to self-serve, and a record quarter.
ARR reached after onboarding moved from sales-led to self-serve
New ARR per quarter, before and after the change
“Gaurav was instrumental in helping us reach $1.5M in ARR when we revamped our onboarding strategy from sales-led to self-serve. As a completely bootstrapped company with a lean team, his help enabled us to take on more business and freed the bandwidth of our two salespeople, which allowed us to work with bigger enterprises. We were already growing $80K ARR quarter on quarter, but after those changes we grew a record-breaking $150K ARR in a single quarter.”
Work with Gaurav directly.
Gaurav Kunwar founded Road21. He’s the person on your calls and the one doing the work, from the first diagnosis to the last email in the sequence.
He’s a Toptal-vetted consultant and has worked with Fortune 500 companies.
He’s worked on digital products across EdTech, MedTech, SaMD, agentic AI, consumer products, blockchain, field operations and more.
Results in 90 days, or we work for free.
Before we start, we set clear milestones with you. If we haven’t hit them in 90 days, we keep working at no cost until we do.
The guarantee applies once both sides have agreed in writing on the milestones, the timeline and what each of us commits to before work begins. Full terms are in our agreement.
What we run
No growth hacks. The methods that have always brought in customers, done carefully and measured properly.
Foundations
Get the basics right before spending on any channel.
Positioning
We sharpen who your product is for, what it replaces and why it wins, so every channel after it converts better.
Product-led growth
Onboarding, activation and upgrade moments inside the product, so people find value fast and pay without a sales call.
Inbound
Bring customers to you, and keep them coming back.
Email marketing
Welcome flows, onboarding sequences, newsletters and win-back emails for people who already know you, written, built and tested by us.
Referral loops
Rewards and share moments built into the product, so each new customer brings in the next one.
Outbound
Go and get the customers who won’t find you on their own.
Outbound prospecting
Researched lists of the companies and people most likely to buy, and the follow-up that turns replies into sales calls.
Cold email
Personal, well-researched cold emails and follow-up sequences, sent from properly set-up inboxes so they land in the inbox, not spam.
One fee. Three months. Then we leave.
We charge a one-time fee, billed monthly over three months. The engagement is designed for us to leave, not to lock you into a retainer forever.
Book a growth callMonth 1
First payment of three.
Month 2
Second payment.
After that
Nothing more to pay. You keep the engine, the data and the playbooks, and run it yourself.
Four products at a time, and senior people on every one.
A short client list
We take on 4 products at a time, so yours gets real attention.
The people you meet do the work
No hand-off to a junior team after the sales call.
You keep everything
Accounts, data, copy and playbooks stay with you when we’re done.
Tell us where growth is stuck.
Book a call. We’ll look at your product and tell you honestly which channel we’d start with, even if it’s not one we run.