Weekly series · 2 episodes
Open Rate
How companies grew through the inbox: email lists, daily sends and lifecycle campaigns, told one company at a time, every week.
Episode 1
Groupon: the email list that built a $12.7B IPO
Groupon grew from 1.8 million to 83 million subscribers in 15 months, went public at $12.7B, then lost about 80% of its value. Episode 1 of Open Rate.
Episode 2
Harry's: 100,000 emails before the first razor
Harry's collected over 100,000 email addresses in a week before launch, 77% of them through referrals. Episode 2 of Open Rate.
New episode every week.